It’s always a race to get to the client before the next guy in your niche market and anyhelp  you can get from Google analytics is helpful. It’s all about tweaking the metrics that you use and the latest tool measures load times across websites. It’s a great way to see which pages need to be tweaked and in today’s fast paced world a page or whole site that doesn’t load as quickly as it should could very well result in a prospect clicking away to one of the competition. Remember that most consumers are prepared to wait only for a few seconds before moving on if the page doesn’t load quickly enough.

The Site Speed Report that comes included will give you an idea which, if any, geographical locations are being affected more than others, and how the browsers that are being used affect the speed the site loads at. Webmonkey.com’s Scott Gilbertson puts it all in perspective by saying that using this new tool to show the number of people that exit your slowly loading page will make all the difference since you can see the results.

New research from Microsoft says  old ways are still better when it comes to communication since the numbers state email is still the most prevalent way we get in touch with each other. The study was commissioned by Microsoft and the company MarketTools polled professionals and students about their favorite way to communicate and found that, although mobile devices propelled by social media are on the rise, the use of email is racing ahead at a quicker pace.

Half of these polled said their use of email had actually risen over the last while while a similar number said their use had essentially remained the same. The use of social media for communication has risen as well but not on the same scale as email. It looks like, according to these numbers,  old fashioned email will be at the forefront for quite a few more years yet.

Microsoft’s Office corporate vice president Takeshi Numoto had an interesting take on the new developments saying that email didn’t kill the telephone so there no reason to expect newer methods of communication will replace the email.

Finally, there’s even more reason to get involved with the mobile devices out there if you haven’t already—whether you’re in business or not. Recent reports state there has been an incredible 77.7% jump in revenues from app stores in 2011 to $3.8 billion. This means  some Internet marketers need to change course if they haven’t already to include mobile apps and that internet based business needs to be sure to include it in their list of demands for interactive marketing